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RHCP sought out the Allan Candy opportunity because it resonated with several of RHCP’s value creation themes. First, RHCP believed that Allan Candy was a significantly underleveraged brand. The business holds a large number of underleveraged product brands, including for example many Easter and Christmas novelty offerings well known to Canadians. Second, the investment provides access to cross border arbitrage on certain raw materials due to Allan’s position within Canada. Third, the business offers multiple opportunities for operational improvement and transformation, including implementation of quality and lean cost redesign initiatives. Finally, Allan Candy was a non core division of Cadbury and accordingly in RHCP’s view represented a real performance improvement opportunity through providing the business with the better focus and management attention associated with a stand alone business. Extracting Allan Candy out of Cadbury was also a complex corporate carve-out, which played to RHCP’s transactional skill set and comfort with complexity and detail. Going forward, the Allan Candy business will significantly increase its product innovation efforts; reenter its products in to the US marketplace, continue to improve the efficiency and effectiveness of its manufacturing operations, and expand its contract manufacturing capabilities and relationships to serve other large global confectionary producers interested in a high quality, high efficiency “near shore” manufacturing location. Prashant Pathak, Managing Director of RHCP said, “We are very excited about what the Allan Candy Business can achieve over the next several years when its entire team is 100% focused on driving this independent business again. Allan Candy now has all of the building blocks it needs to succeed”. June 2007 | more news
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